In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing. 

• (00:00 ) - Intro


• (02:41 ) - Sara's pet peeve


• (05:24 ) - First actionable steps as a marketer


• (09:47 ) - How to find and convince the right people for content marketing


• (20:42 ) - Getting people involved


• (25:55 ) - When did you drive more pipeline


• (27:14 ) - Sara's content strategy process


• (32:15 ) - What's a cluster


• (35:01 ) - How do you decide on a cluster


• (39:11 ) - The difference between content strategy and editorial calendar


• (43:39 ) - How do you deal with the fear of judgment


• (48:24 ) - The difference between business in the US and the EU


• (50:52 ) - Sara's top 3 resources

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